Article: The Soft Side of Elevate: Introducing Our New Leather Colors and Styles
The Soft Side of Elevate: Introducing Our New Leather Colors and Styles
A Purpose Behind Every Change
At Elevate, we’ve never believed in change for the sake of change. Every new chapter begins with purpose. From the very beginning, our signature full-grain leathers—Camel, Chestnut, and Black—have told a story of timeless design, ethical craftsmanship, and lasting impact.
These core shades—structured, classic, and enduring—have carried us (and you) through countless moments of everyday life. But as we’ve grown, we’ve listened: to our community, to evolving trends, and to the changing world of ethical fashion.
Introducing Taupe & Moss: Our Softest Full-Grain Leathers Yet
You asked for more ways to express your personal style—and we heard you. We’re proud to introduce Taupe and Moss, two new tones in our latest full-grain leather finish.
Still premium. Still ethically and sustainably sourced. Still tanned at a Gold-Rated tannery (the highest standard in the leather industry). And still handcrafted by the same skilled artisans in India who bring every Elevate piece to life.
These new colors were created to complement every wardrobe—earthy, soft, and effortlessly versatile.
What Makes This Leather Different
Our original leathers are vegetable-tanned full-grain hides, giving them their signature structured look and timeless feel.
This new finish introduces something softer—literally. It’s buttery, flexible, and smooth to the touch, while maintaining the same durability and integrity you know and love from Elevate.
In short, it’s a new texture, a new color story, and a new way to experience full-grain leather—without compromising a thing.
Expanding Our Palette, Not Replacing It
Camel, Chestnut, and Black will always remain at the heart of Elevate. The addition of Taupe and Moss simply expands what’s possible—making our collection more personal, more versatile, and more accessible to every style.
Whether your look leans warm and earthy or soft and neutral, you’ll now find more ways to create your perfect pairing. And with every purchase, you continue to support the mission behind every bag.
Made with Purpose: Empowering Artisans in India
Every new color, every collection, and every customer represents more opportunity for impact.
Through the Elevate People Project, each bag you carry helps artisans across India build small businesses, support their families, and strengthen their communities.
When Elevate grows, our impact grows too—and that’s the beauty behind this new chapter.
Carry Change in Every Shade
This collection is more than new colors—it’s a reflection of our evolution. Proof that softness and strength, style and purpose, can coexist beautifully.
When you choose Elevate, you’re carrying more than just a bag.
You’re carrying change in every shade.
